Business Strategies: Take Your Marketing to a New Level With Groupon

Plan wisely, or it could do more harm than good.

Groupon has hit the country by storm, and it may have a place in your independent therapy practice. Groupon (as well as Living Social) are companies that sell daily email vouchers featuring a local company's goods or services at a highly discounted rate. Groupon can be a powerful marketing tool but can also put you in a bind if you're not careful. Follow these tips to make it work in your favor.

1) Watch what you're selling. First, make sure you're in a state where direct access is legal. Second, "don't use [...]

- Published on 2011-12-29